id: 9266
Title: Pricing strategy and policy
Authors: Voloshyna O.V., Shlapak N.M.
Keywords: Managers, pricing, launching
Date of publication: 2015-04-16 13:45:09
Last changes: 2015-04-16 13:45:09
Year of publication: 2015
Summary: Pricing policy refers how a company sets the prices of its products and services based on costs, value, demand, and competition.
Through systematic pricing policies and strategies, companies can reap greater profits and increase or defend their market shares. Setting prices is one of the principal tasks of marketing and finance managers in that the price of a product or service often plays a significant role in that product`s or service`s success, not to mention in a company`s profitability.
URI: http://repository.vsau.vin.ua/repository/getfile.php/9266.pdf
Publication type: Тези доповідей
Publication: Мова, культура та освіта: Тези доповідей та повідомлень науково-практичної конференції викладачів і студентів . – Вінниця: ВНАУ
In the collections : 2015 р./ Публікації співробітників у виданнях інших установ/
Published by: Адміністратор
File : 9266.pdf Size : 521408 byte Format : Adobe PDF Access : For all
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