id: 32285
Title: Theoretical and methodological aspects of researching the marketing environment of the enterprise
Authors: Furman I.
Keywords: agro-industrial complex, innovations, biofuels. investment, finance, rural areas, efficiency, development, agriculture, labor resources.
Date of publication: 2022-11-26 19:27:31
Last changes: 2022-11-26 19:27:31
Year of publication: 2022
Summary: In the practice of domestic agricultural enterprises, there are a number of shortcomings that reduce the effectiveness of marketing activities in the conditions of European integration. These include: chaotic use of individual elements of marketing, reduction of marketing functions only to stimulating the sale of goods, food, orientation to the short-term perspective, lack of flexibility and ignorance of consumer requests. To solve these tasks, it is necessary to develop measures to promote the sale of products through the formation of a sales support system and the development of cooperation with the EU. In these conditions, the role of marketing activity of agricultural enterprises increases and the need to develop recommendations for the organization and development of marketing tools in agro-industrial production at the level of enterprises and the region, which determines the relevance of this scientific research. The results of the research presented in the monograph were carried out as part of the initiative theme of the Department of Agrarian Management and Marketing of Vinnytsia National Agrarian University "Development of the concept of management
of marketing activity of agricultural enterprises" state registration number: 0122U002111. for 2022-2024
URI: http://repository.vsau.vin.ua/repository/getfile.php/32285.pdf
Publication type: Монографії видані за кордоном
Publication: Management of marketing activities of agricultural formations in the conditions of European integration Monograph. Primedia eLaunch, Boston, USA. Р. 295-329. DOI: 10.46299/979-8-88862-828-7.12
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