id: 32290
Title: Modern aspects of marketing management activities of agricultural enterprises
Authors: Babyna O., Babyn I.
Keywords: мanagement, marketing, agricultural enterprises, concepts of marketing, principles of marketing management.
Date of publication: 2022-11-28 10:08:42
Last changes: 2022-11-28 10:08:42
Year of publication: 2022
Summary: The formation and effective development of market relations in Ukraine necessitates the improvement of the management system of agricultural enterprises, the orientation of the management system to the market conditions of business, the ability to respond in time to changes in the marketing environment. Currently, only a small proportion of agricultural enterprises use marketing management methods in the management process, and only a few of them use a systematic approach in management based on marketing.
URI: http://repository.vsau.vin.ua/repository/getfile.php/32290.pdf
Publication type: Монографії видані за кордоном
Publication: Management of marketing activities of agricultural formations in the conditions of European integration Monograph. Primedia eLaunch, Boston, USA. Р. 82-106. DOI: 10.46299/979-8-88862-828-7.4
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Published by: Адміністратор
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