id: 33244
Title: Peculiarities of marketing activities of agrarian enterprises in the conditions of martial law
Authors: Lohosha R., Mazur K., Alieksieieva O., Babyna O., Babyn I., Belkin I., Germaniuk N., Gontaruk Y., Harbar Z., Kubai O., Koval O., Pidlubnyi V., Trapaidze S.
Keywords: agricultural marketing, marketing activity, agricultural sector, marketing strategy
Date of publication: 2023-05-16 12:26:43
Last changes: 2023-05-16 12:26:43
Year of publication: 2023
Summary: The agro-industrial sector is one of the locomotives of the national economy of Ukraine: the industry was growing steadily until the beginning of the full-scale war, the annual growth was 5-6%, the share of agricultural production in the GDP was 10%, and together with the processing of agricultural products – 16%. Agriculture was one of the leaders in world production of some types of food, providing trade volumes equivalent to 6% of global calorie consumption. Ukraine was the leader in international trade in sunflower oil (first place in the world), rapeseed and barley (third and fourth places, respectively) and other products. Trade in agricultural products and foodstuffs brought Ukraine about 22 billion dollars annually. USA and accounted for 41% of all exports. However, the invasion of the Russian Federation into Ukraine led to corresponding negative changes in the functioning of enterprises in the agrarian sector
of the economy.
URI: http://repository.vsau.vin.ua/repository/getfile.php/33244.pdf
Publication type: Монографії видані за кордоном
Publication: Monograph. Primedia eLaunch, Boston, USA, 2023. 257 p. DOI: 10.46299/979-8-88992-685-6
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Published by: Адміністратор
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