id: 38486
Title: Administrative prerequisites for financial management and marketing of small businesses at the regional level
Authors: Koval N., Kubai O., Germaniuk N.
Keywords: financial management, marketing, small business, entrepreneurship, regional level, state support, leadership, partnership
Date of publication: 2025-02-27 21:40:51
Last changes: 2025-02-27 21:40:51
Year of publication: 2024
Summary: The purpose of the study is to examine the administrative prerequisites for financial management and marketing of small enterprises at the regional level. Results. Thus, it can be argued that the financial management of a small enterprise includes the following basic principles, methods, forms of effective and rational management of financial resources and relations of the enterprise. The main goal of financial management of small businesses is to ensure uninterrupted sustainable production and economic activity to maximise profits and increase the competitiveness of the business entity. An important component of small business development in Ukraine is the financial management system. As practice shows, marketing for a small business is a system of organising its activities with the adoption of basic marketing measures.
URI: http://repository.vsau.vin.ua/repository/getfile.php/38486.pdf
Publication type: Статті Web of Science
Publication: Baltic Journal of Economic Studies. 2024. Vol. 10, Issue 5. P. 192-202. DOI: https://doi.org/10.30525/2256-0742/2024-10-5-192-202
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Published by: Адміністратор
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